One could first believe it is some sort of a prank, but it is not the case and the project is more serious than it seems. The Museum of Failure opened in June 2017 in Sweden, in Helsingborg, in the dynamic region of Sund. It is so successful that a second site opened in Los Angeles to present objects from this unusual collection. First housed in the walls of the very serious Museum of Art and Design, the collection now has a dedicated space in the gigantic complex Hollywood and Highland Center. In the country of success stories, the American Museum of Failure attracted thousands of visitors, just like the traveling exhibition around the world.