Marketing at the Museum

To celebrate the thirtieth anniversary of the Louvre Pyramid by (recently deceased) architect Ieoh Ming Pei, the museum joined forces with Airbnb for a kind of sweepstake. Together they offer a winning couple the chance to drink an aperitif alongside the Mona Lisa and dine before the Venus de Milo before curling up in bed in one of the museum rooms. It’s all part of a new era in experiential marketing.