Camille Reynaud is a graduate of the Ecole des Hautes Etudes en Sciences Sociales (EHESS) in Paris. For the past two years, she has been living in Le Havre where she has been exploring other forms of writing as part of a master's degree in creative wr... [ read more ]
Medical imaging technology is being used outside its usual context, incorporated not just to artistic but also commercial research. The (HE)ART SCANNER developed by Ikea Company illustrates how neuro-marketing is going astray—using neuroscience to decipher what goes on inside the consumer’s brain.
